Damjan Geber is the co-funder and CEO of Brigada, a sister agency of Bruketa&Zinic&Grey, based in Zagreb, Croatia. In its 8 years of existence, Brigada has become the biggest regional full-service retail concept, interior and industrial design agency.
He was born in Zagreb in 1979. graduated architecture in 2006 at the Zagreb University and continued his education specialising in spatial communication and user experience in Tokyo, TU Delft and Tel Aviv.
During more then 12 years of work experience he specialised in different aspects of communication through experiential and interior design using extensive knowledge of brand and consumer psychology with a multidisciplinary approach rooted in extensive research. Damjan has been in charge of creating a unique experience in different space designs ranging from retail, office or hospitality spaces to events, exhibitions and private homes with more than 200 physically built interiors and buildings.
Can a city's district perception affect real estate prices?
Perception of a city's district is a measure of its infrastructural and sociological qualities. These qualities resonate with a certain demographic of buyers who then place such a district high on their list of priorities when buying real estate, in turn inflating the prices. Likewise, a districts negative perception can lower real estate prices, irrespective of quality of building, equipment and transport options.
A recent social trend that has an effect on district perception is gentrification. Gentrification is relocation of a large body of people to, up to that point, neglected and undesirable parts of the city. Driven by ever increasing prices of real estate in big urban centers like New York or Berlin, younger generations choose to find their housing on the city boundaries. Small businesses, creative i service industry follow them in time, and with them, the real estate capital.
Timely detection of city zones in which gentrification or urban transformation is just starting can have great effects on profitability of real estate markets. Even minor details which are often neglected can indicate big shifts in urban migrations, and „reading“ of social online trends is one of the most efficient tools in this process.
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